Roles:
Creative Direction, Infographic Design, Publication Design
Creative Direction, Infographic Design, Publication Design
Tools:
Adobe Illustrator, InDesign, Photoshop
Adobe Illustrator, InDesign, Photoshop
Project Brief:
The State of Hispanic Wealth Report benchmarks how Latinos are faring when it comes to wealth creation, income, homeownership, employer business growth, and the diversification of assets. The design must communicate these themes in a visually aesthetic way.
The State of Hispanic Wealth Report benchmarks how Latinos are faring when it comes to wealth creation, income, homeownership, employer business growth, and the diversification of assets. The design must communicate these themes in a visually aesthetic way.
Initial Concepts
After pitching these concepts, utilizing themes relating to wealth, culture and business, the final concept was the chosen idea. Leadership thought the use of flat objects making dimensional form was a strong idea that could translate well to infographics. Inspiration was drawn from blueprints and home construction representing both growth and homeownership. It was requested that the color palette change to a NAHREP theme to allow for more contrast in hue.
