Tyler McElmurry Design - Hirondelle Golf

Roles:
Creative Direction, Logo Design, Photo Editing, Product Design (Golf Tee, Ball Marker, Business Card)

Tools:
Adobe Illustrator, InDesign, Photoshop, Lightroom

Project Brief:
Collaborated on the creation of a logo and brand assets for a small business owner in San Francisco. The goal was to develop a brand that could compete with other modern golf brands targeted towards both youthful and luxury demographics.

Brand Vision:
Hirondelle Golf is a fashion-forward brand that seamlessly merges fashion with functionality in golf. The brand empowers new golfers and young athletes to recognize golf as a competitive, challenging yet rewarding sport. It offers a modern twist to the golf world without compromising on quality.

After some collaborative brainstorming and rough sketching, I landed on four unique initial logo concepts based on the initial brief and vision. The client preferred the stylistic approach to the fourth option, but wanted a few additional variations.

I returned with four new directions similar in concept to the fourth variation while also still providing it as an option. From the new concepts option three was the final chosen mark and logo. The font and relationship between the wordmark and icon helped achieve the high-end, youthful look the client desired.