Roles:
Creative Direction, Logo Design, Digital Stage Design/Motion Graphics, Signage/Wayfinding, Social Media
Creative Direction, Logo Design, Digital Stage Design/Motion Graphics, Signage/Wayfinding, Social Media
Tools:
Adobe Illustrator, InDesign, Photoshop, After Effects, Premiere Pro
Adobe Illustrator, InDesign, Photoshop, After Effects, Premiere Pro
Project Brief:
The senior management sought to refresh the look of the NAHREP spring conference, which had undergone a name change to NAHREP Homeownership & Wealth Building Conference, with a new focus on industry rather than policy. The objective was to create an industrial identity that symbolized knowledge attainment, growth, and homeownership.
The senior management sought to refresh the look of the NAHREP spring conference, which had undergone a name change to NAHREP Homeownership & Wealth Building Conference, with a new focus on industry rather than policy. The objective was to create an industrial identity that symbolized knowledge attainment, growth, and homeownership.
Solution:
Took an industrial approach to the identity, a great way to represent knowledge attainment and growth while also more abstractly representing a home.
Took an industrial approach to the identity, a great way to represent knowledge attainment and growth while also more abstractly representing a home.
Initially, I had designed this identity utilizing a similar formula structure to previous NAHREP brands. Utilizing the NAHREP logo as a roof housing the identity within the organization, however after delivering some concepts it became clear that we were looking to move into a completely new direction for the event.
Went back to the drawing board with some fresh modern concepts inspired by other large scale events and modern design style with a more approachable feel. Two concepts were chosen to be made with the NAHREP logo for the final decision.
Signage/Wayfinding
